Network marketing lead generation is the most elusive thing for network marketers. They have a hard time creating a successful home business because they do not know their target market. Many people who will get into network marketing rely heavily on their upline. The first thing that the new business owner hears is, "build a list of at least 100 people you know!" This terrifies most people and they go into a panic.
Are their friends the target market? Some may be but the reality is that most are not. When you bring a business proposition into a friendship then things change. Most people cannot handle that and many friendships have been destroyed because of it.
So who is your target market?
Well is pretty simple: it is someone looking to make extra money. Here is a problem: most networkers make the mistake of thinking that "make extra money" is the same as "want more money." Everyone wants more money but few people want to make extra money.
You see to make extra money you have to put in extra effort somewhere. The sad truth is that most people do not want to make the extra effort because it would get in the way of what they are comfortably doing. Some of people are too lazy to buy a lotto ticket. Would you want to be partners with a person like this? Most likely not!
So how do you get people in your business that want to make extra money and will put the effort into get it? You conduct an attraction marketing campaign.
Attraction marketing is when you offer valuable information that can help people and this is the biggest key in network marketing lead generation. A quick example would be if you have a home business you could offer an outline of your proven time management system. This would show people how they could manage their day so they can have enough time to take care of their responsibilities plus have enough time to run their business.
How do you get the information out?
Article marketing offers the best way to share your information on the internet. Sites like EzineArticles and Buzzle will take your article and post them to their site after they have been approved. These have awesome ratings with the search engines. So when someone finds your article or post they will click on the links inside the article taking them to your site and hopefully into your sales funnel.
There are more advanced methods to distribute your information. These advanced techniques require membership to some very exclusive marketing sites and coops. There is one coop that has a blog network [http://blognetworkmarketing.com] of about 1000 blogs on all sorts of themes.
This would enable you to post an article to at least 30 blogs in the home business arena. You can have up to 3 links in a 450 word post. So think about the kind of traffic that you could generate to your site. 3 links times 30 blogs equals a total of 90 links pointing to your sites. That is definitely called leveraging. This is just the beginning because these site has some secret weapons.
Most upline and product companies know very little about lead generation. It's easy to walk up to someone in a parking lot or in the middle of the grocery store and ask them if they would like to look at a "business opportunity." That's a huge numbers game that most people cannot handle the rejection.
